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The 'Switched On' Masterclass - creating an Entrepreneurial Culture.

How to change from an employee mindset to an entrepreneurial mindset

By Sahar Hashemi

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Creating an ‘entrepreneurial culture’ is the latest business buzzword.  Corporations can no longer rely on being big.  Far more is needed to keep up with the changes: a shift to an agile, creative entrepreneurial culture.  This need to be more innovative is becoming even more urgent during the latest recession.  Sahar’s belief is that everyone has entrepreneurial tools within them.  For start-up entrepreneurs these behaviours are activated naturally through the start up process, but for corporate employees they don’t come naturally.  However, they can be learned and encouraged throughout the organization.

Sahar Hashemi

Sahar Hashemi together with her brother Bobby founded Coffee Republic in 1995, and built it into one of the UK’s most recognised high street brands with a turnover of £30m. Sahar left the day to day management of Coffee Republic in 2001 and wrote a bestselling book ‘Anyone Can Do It - Building Coffee Republic from our Kitchen table’  which sets out their journey of entrepreneurship.   ‘Anyone Can Do It’ immediately reached no1 on the Amazon business chart and was the 2nd highest selling book in the UK on Entrepreneurship after Richard Branson.

The masterclass covers


This interactive session will show you how to change your mental landscape and ignite the dormant entrepreneur/innovator that lies within everyone:

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Creating Trust in Relationships

By Ruby Wax

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Develop a human touch when interacting with others and creating an intuitive sense of what it feels like to make a relational connection where both parties are open in an atmosphere of trust.  Genuinely interact with employees, clients, the public and stakeholders - talking ‘with them’ not ‘at them’ this is communication at its most effective. The participants will learn the importance of self-awareness, self-management, social awareness and social management in order to create successful bond and win people’s trust.  These factors are necessary to not only make a 1-2-1 conversation successful but also when addressing a group.

Ruby Wax

Ruby has 25 years of experience doing interviews on television both on the BBC and Channel Four.  Some of the shows had up to 13 million viewers. Over the years she watched her interviews many times during the edit and started to deconstruct the interaction to discover why some interviews worked and other’s failed, it was all down to creating a bond based on trust.  "As an interviewer I consider myself a leader in that I’m in charge of the editing, the shooting, the content and making the guest trust me in a very short space of time while the pressure’s on."

The masterclass covers

It will include clips of Ruby’s interviews, illustrating when she creates a trusting relationship with a guest and when she creates a ‘communication car crash.’  During the successful interview the interchange is more like watching two people playing great jazz rather than playing each other’s pre recorded tapes at each other.  Ruby deconstructs both these clips demonstrating moment by moment what she was thinking and what techniques and tools she was using to make the interview work.  The masterclass will also include practical exercises such as listening techniques and sharpening intuition to teach the participants how to read other people and understand their intentions under their words. Sharpening intuition helps to develop a sense of what ‘feels right’ not by merely reading data but by using gut instincts to interpret that data.

Benefits

The participants learn how to sculpt and finesse a conversation for a greater outcome; knowing when to go in hard, when to back off, when to use humour when to take command.  If the connection fails, Ruby presents various tools to be utilized to get the relationship back on track.  The participants will learn to use the trust they create to inspire, motivate, and win confidence from others.  These skills are like developing a new muscle. Through training the participants will learn to be more aware of how the public perceive them and therefore how to present a more human face, utilising humour, curiosity, empathy, intuition and honesty.

Meet Greet & Prosper

Roy Sheppard

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THE European Networking Expert

This relevant, thought-provoking and highly entertaining session aims to equip you with the knowledge and confidence to build and maintain valuable relationships. The session will be a mix of memorable stories, strategies and gentle encouragement as well as practical tips and ideas that even experienced ‘networkers’ will find useful. Every delegate will also meet at least six, like-minded, high-calibre executives during the session.

Key learning outcome for this event

‘Networking’ will be redefined and you will choose to make relationship building more of a priority in your life. Crucially, by the end of this session our hope is that you will be motivated to take a far more proactive approach to building and maintaining high-quality business relationships, to the benefit of yourself and your organisation.

Event content and learning styles

During his session Roy will cover:

• Building your network strategically

• Overcoming any lack of confidence about meeting new people

• Learning how to remember people’s names!

• Creating a fan club for your business by providing customers with

everything they need to enthuse about you to their contacts

• Enjoying the satisfaction of knowing that even more of your supporters

are directing business to you because they want to

Roy will deliver his message with an interactive, inspiring and respectful style, to be followed by a networking ‘practical’ over drinks.

Is this event for you? This event is for forward-thinking public and private sector leaders who understand the importance of building valuable relationships with colleagues, suppliers, stakeholders, regulators, the media, clients and prospects. It is also for individuals who aspire to a leadership position.

 

Understanding Leadership: A practical course

Adrian Furnham MA MSc MScEcon DPhil DSc DLitt FBPsS CPsychol

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Understanding Talent Management

Seminar Outline

  • Defining and measuring the personality and ability profile of talented people at work
  • Identifying, retaining and rewarding talented people
  • Creativity, genius and High Flyers
  • People talent that derails

Discussions and activities

  • An opportunity to complete two cognitive ability tests
  • Completing three personality tests
  • A discussion of business options..ie should the High Flyers list be kept secret,
  • How people get “categorized” as High Flyers

At the conclusion of the Seminar you will understand;

  • An understanding of where talent comes from
  • How to define and measure ability talents
  • How to define and measure personality correlates of high ability
  • How to recruit, select, induct and manage High Flyers
  • The special needs of high flyers
  • Preventing derailment in high flyers

Understanding Emotional Intelligence

Seminar Outline

  • What is Emotional Intelligence and how to measure it?
  • The story of the Social Intelligences
  • Emotional and Cognitive intelligence: what is the difference?
  • How to Improve your Emotional and Cognitive Intelligence at work
  • How it all works: when, why and how EI is important at work

Discussions and activities

  • Dealing with two agendas: pursuing your own and understanding theirs (exercise)
  • Counseling skills and effective responding: Social skills and social intelligence (exercise)
  • Completing the Trait Emotional Intelligence Questionnaire (Exercise)

At the conclusion of the Seminar you will understand;

  • How to define and describe EI
  • Understand why it is important in the workplace
  • How to measure EI in staff and applications
  • What we need to do to increase a person’s EI
  • The costs of low EI score for senior managers
  • Fact and fiction written about EI

Understanding Performance Management

Seminar Outline

  • Defining Performance Management Systems
  • The philosophy of Performance Management Systems
  • Why Performance Management Systems fail and how to prevent it?
  • How widespread the use of PM Systems is
  • The theory behind the systems
  • Overview of Performance Management Systems
  • Who uses them and why
  • Theory behind the system
  • How they actually work, with supposed advantages
  • Why they fail….usually around rating of behaviour
  • How and when to avoid failure

Discussions and activities

  • Participants’ experience of PM Systems and consideration of alternatives
  • Participants  discuss clarification of criteria for the business environment
  • Rating and measuring performance: the three rating types and their consequences, and how to improve the ratings
  • Participants rate two people they know on preset form; rating styles and suggestions for improvement are discussed
  • “You can’t manage what you can’t measure”. How to overcome rating problems to ensure reliable and valid data. Suggestions about what can and should be done with performance data ie. Related to variable (bonus) pay, training, promotion etc.

At the conclusion of the Seminar you will understand;

  • The theory behind PMS
  • The essential skill set associated with PMS
  • How to measure all aspects of performance
  • How to conduct a progress review with staff
  • How to ensure staff are rated accurately and honestly
  • How to avoid PMS systems from failing

A critical introduction to psychometric testing and other methods

Outline

  • The history of Psychometrics
  • The different techniques available (Self report, Observation, Test Performance, Life Data)
  • Evidence of the validity and usefulness of each technique
  • The difference between selection and development
  • Cost benefit analyses of spending money on tests
  • Developments in the field

Discussions / activities

  • A look at tests of ability and the opportunity to complete some
  • Completing tests of personality, beliefs, attitudes and values
  • A complete guide to which questions to ask when selecting and buying a test

At the conclusion of the Seminar you will understand;

  • How, when and why we need to assess people at work
  • The history of assessment of people
  • What methods are available: from biography to brain scans
  • Technique selection criteria: validity, cost, practicality generality, acceptability, legality.
  • Selecting IN and selecting OUT: how to define what you want in your staff and what you don’t want
  • How tests are developed
  • Personality tests
  • Ability tests
  • Limitations of interviews, references, and application forms
  • Selecting High Flyers and those with “potential”
  • Tests for development
  • Fashions and fads
  • Neuroscience and the future of assessment

The session will allow people to complete and score three types of tests. They will also receive a copy of a new book on the topic

Latest ideas in job engagement and motivation

Workshop Outline

  • The meaning of job satisfaction, commitment and engagement
  • The relationship between engagement and productivity
  • Five important theories of motivation
  • . Two factors theory
  • . Money as demotivator
  • . Do special people need special packages
  • Motivating people in difficult times

Discussions / activities

  • Designing your own motivational package
  • Completing various satisfaction and engagement questiionnaires
  • A discussion on cultural differences in motivation and performance

At the conclusion of the Seminar you will understand;

  • How to measure engagement in your staff
  • How to apply motivational techniques that work
  • How to train your managers in motivational methodology
  • How to design cheap and effective reward strategies

Leading Your People

Alex Phillips, who successfully skippered a yacht crewed by amateurs in the 2000 BT Global Challenge, “The World’s Toughest Yacht Race” will lead an interactive, practical and informative workshop which will show you how to get the best out of the people around you.

This fascinating day will start with Alex’s inspirational story of how she led a group of amateur sailors from all walks of life to become a winning team.  She will talk about motivation and focus in the most arduous of circumstances and against a rollercoaster emotional background of exhilaration and frustration.

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Whether on the deck of a yacht or in the office, the techniques for getting the best out of your people are exactly the same.  The honesty of Alex’s delivery and huge relevance of her leadership lessons will inspire anyone who is leading a team, no matter what the environment.

 

Throughout the rest of the day, Alex will complement her story by exploring some leadership and motivational models and theories, and investigate how participants can put them into practice in their business lives.

As a result of this session, participants will:

ü  Make their own connections between the lessons learned by a skipper developing and leading a high-performing team in the BT Global Challenge, and the challenges they face in their worlds

ü  Understand more about what motivates different people, so that they can get the best out of the people around them

ü  Identify their natural leadership style, and learn how to adapt it to suit different individuals and situations

ü  Leave with an action plan describing what they plan to differently as a result of this session, and how they are going to do it

 

Outline Programme: (Timings approximate)

0930 – 0945: Introductions and Objectives

0945 – 1100: Global Challenge – Leadership lessons learned during “The World’s Toughest Yacht Race”

1100 – 1115: Break

1115 – 1145: Global Challenge – Practical Application

1145 – 1230: Motivation – what do people really want?

1230 – 1300: Lunch

1300 – 1350: Motivational Drivers – what motivates us as individuals?

1350 – 1440: Situational Leadership – how to adapt your style to suit the situation

1440 – 1500: Action plan and close.

Internal and External Transformation “If you want a breakthrough, look outside your current environment!”

Overview

Transformation is about doing something different!  So, if your frame of reference is your current industry or functional discipline, then how are you going to create real breakthroughs?  Whether you are looking to lead your team more effectively, create more influence with other departments, invent new products and services or improve processes, then unless you are willing to push the boundaries of where you look for new ideas, you run a risk of incremental improvement rather than real step change!  Ever thought of yourself or your team as a brand?  Ever wondered what a regulation manager can learn from a rugby referee or how to improve process by spending time with the Royal National Lifeboat Institution?  No?  Well you should have.  Prepare to be challenged and inspired!

 

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Hamish Taylor

With a CV that The Times once described as “takes some beating” Hamish Taylor has managed to follow academic and sporting success with a fast track career through a number of high profile business roles.  In recent years, the Inspired Leaders Network has also added the title of “master thief” based on his record of innovation by transferring ideas between sectors.  Following 6 years in Brand management at Procter and Gamble, Hamish became Head of Brand Management at British Airways where innovations included using yacht designers to introduce beds to First Class and Disney to improve airport queuing.  He then led huge transformations as Managing Director UK then Group CEO of Eurostar and CEO of Sainsbury’s Bank – all before he was 40! Hamish is now a much sought after speaker, workshop leader and consultant by companies all over the world. Why? -  to help them accelerate innovation, put the customer at the centre of their business, build their Brand and/or ensure people and Departments are better at influencing each other – Hamish will tell you that these are all part of the same project!

 

The masterclass covers…

Hamish’s energetic, humorous and interactive masterclass uses war stories, cases, and tools he has “stolen” over the years to help participants re-evaluate the way they approach innovation, change and breakthrough delivery. The models are simple and the tools easy to use in a variety of internal management and external customer environments.

  • The importance of immersing yourself in your customers environment and the difference between “insights” and data.
    • Basing your ambition on customer benefit rather than your own improved performance
    • Setting the ambition high enough so that only a step change will deliver
    • Finding ideas from other environments by re-defining your issue/opportunity
    • Using advertising inspired communication tools to ensure others support your ambition
    • Creating a culture where innovation becomes business as usual

 

Benefits

  • Space to rethink your approach to performance improvement and innovation
    • Lessons from elsewhere that you can apply to your opportunities
    • Energy and inspiration to get started
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