Andrew Keen
Andrew has over 15 years experience as a digital entrepreneur, impresario, writer and broadcaster.
In 1995 he founded Audiocafe.com and as CEO and President grew it into a well known, first generation Internet music business. He is the author of the international hit CULT OF THE AMATEUR: How the Internet is killing our culture which has been published in 17 different languages and was short-listed for the Higham's Business Technology Book of the Year award. He has also co-founded a number of other Silicon Valley start-up ventures including afterTV and now.tv. Read more...
Topics
Innovation in the Digital Age:
How to survive and profit in the Transformative Age of Blogs, You Tube, Facebook and Twitter
Overview
Today's online revolution of real-time communications is transforming both traditional media and the way organisations communicate with their clients and workers. As traditional top-down media is replaced by the real-time stream of online networks like Facebook and Twitter, all organisations and businesses-from newspapers, advertising agencies and publishing houses to libraries, schools, corporations and governments - are faced with the same challenge of trying to manage their message in the midst the cacophonous digital revolution.
The masterclass covers:
How and why today's digital revolution is as economically and politically transformative as the mid-19th century industrial revolution;
Why top-down traditional media is no longer viable in the digital age and how innovative organisations should adapt to the challenge of the Web 2.0 revolution;
How the Internet's Cult of the Amateur author is not only changing media but is also rewriting the traditional laws of marketing, public relations and brand building.