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Jonathan Gabay

Jonathan Gabay

Jonathan is one of Europe's leading independent brand marketers.

He is on the faculty of the world's largest marketing training body, The Chartered Institute of Marketing, which also endorses most of his books. Jonathan has advised many industries' biggest "brand players" in IT, finance, manufacturing, retail, public sector, charities, education, the media as well as service companies, on all aspects of creative marketing.

Topic

Branding:

Real Insights behind todays headlines

Overview

Brands are ubiquitous, touching not just businesses but celebrities, politicians and of course, you. But what really makes a powerful enduring brand? How, in these days of unbridled cynicism, can your brand be trusted? Is there still space for new contenders? And what can be learnt from brands hitting today's headline news? Respecting branding expert and commentator Jonathan Gabay provides practical insights into leveraging your brand's value as well as understanding how current brand-related news stories affect wider brand perceptions. The masterclass covers:

"How to inspire everyone from businesses to customers, to become "brand ambassadors".

Takeaway (Benefit to Client)

Build or rejuvenate your brand

Deliver sustainable and credible brand experiences

Learn insights from today's brand newsmakers

Exploit brand channels including PR, advertising and Web 2.0

How to develop your brand, communicate your brand message and inspire everyone associated with your business aspirations.

Duration

Tailored to individual client's requirement.

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